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HOME BUYERS ONLINE SEMINAR

Everything you should know about buying a home

Make People Love You

With the Home Buyers Online Seminar, you bring your knowledge and expertise to the first-time buyers' table. Offering easy accessible information is identified as being among the most desirable characteristics when choosing an agent.

The majority of all home buyers visit numerous websites before taking any action, such as completing a form or requesting additional information. Since most sites do not differ very much, you will easily stand out by publishing the Home Buyers Online Seminar. It is an unique product that your website visitors do not come across elsewhere within your market area, and it will not fail to get noticed among the identical “free reports” your competitors have to offer. To top it off, a home buyer who downloads the Home Buyers Online Seminar, will not be disappointed. The seminar comes in an attractive format with a pleasant readable lay-out, contains several practical features, and is loaded with useful information.

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At this point, you will already have a clear advantage over your competitors, if any. However, you have still a few other cards up your sleeve.

You got permission from the subscriber to send him additional information about the home buying process. Do not abuse this by flooding him or her with e-mails. Mortgage and Real Estate Spam are among the most despised.

By keeping your promise (not to Spam) and by only sending a reasonable number of messages over a period of time, you will further improve your favorable impression.

It is a common mistake made by many real estate and mortgage agents using e-mail as a marketing instrument, that people actually love reading those messages. Believe us, they do. not Neither are they very interested in your cat, recipes for Brussels sprouts, or every new home you have listed for sale (unless it exactly match their criteria). Stick to the reason why people subscribed to your seminar in the first place: provide useful additional information about the home buying process and your services to help them to become home owners.

Where did buyers first learned about the home they purchased?

Internet: 36%

Real estate agent: 36%

Yard signs: 12%

Friend, neighbor, relative: 6%

Home builders: 5%

Print or newspaper ad: 2%

Directly from seller: 2%

Home book/ magazine: < 1%

Source:

Survey National Association of REALTORS®, 2009

Do not think of e-mail as a way to advertise yourself, but as a method to deliver a personal message to your subscribers. Next to being a knowledgeable expert, you will soon become a trusted agent.

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