About E-Mail Marketing

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HOME BUYERS ONLINE SEMINAR

Everything you should know about buying a home

About E-Mail Marketing

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Back to Resources • Getting started • How will your seminar look • How it works • About e-mail marketing

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E-mail marketing can be very successful, because e-mails are a great way to get in closer contact with customers at extremely low costs. You can even personalize e-mails with ease, for an added impact. However, it only works if you do it right.

Permission

Sending commercial e-mail to people who did not ask for it is not only immoral and illegal, but stupid and a complete waste of time and money as well. It is called Spam and every receiver only needs to click a button in their mail client to report it as Spam. That is the begin of the end of your website and online business.

Have something to offer

If someone subscribes to your mailing list or newsletter, he or she is only willing to open and read it when it contains something that is of use to him or here: valuable information, an incentive, a special offer, handy tips, important news, etcetera.

Planning

Do not even think of starting an e-mail campaign if you have not yet prepared at least three or four of your follow-up e-mails. Consistency is of the outmost importance. If someone is interested in your services and do not hear at regular intervals from you, you are soon forgotten.

Do not forget your Marketing P’s

Picture it: Imagine Your New Home

Promotion: We are here to make it happen for you

Process: What are the next steps

Push: Take action

The Home Buyers Online Seminar is an excellent tool to start e-mail marketing the right way.

First of all, it is permission based and completely in compliance with CAN-SPAM Laws.

Secondly, you get a head-start by providing your subscribers with useful information in an attractive format. Something they will not find anywhere within your market area! Furthermore, it is not very difficult to plan your next e-mails, because there is plenty of additional services, information and incentives to provide.

E-mail marketing is predicted to return an incredible $43.52 for every dollar spent in 2009.